7 Cardinal Rules of Fundraising Writing

Fundraising is a funny profession. It requires you to learn a specific style of writing that's unlike any other you're likely to have learned—business writing, journalism or grant writing, etc.

But if you go to the trouble to learn the conventions of fundraising writing, donors will reward you with more gifts. Larger gifts. And they'll stay with you longer.

Here are seven cardinal rules of fundraising writing—seven principles that will make your work more effective. You’ll find a detailed discussion of these points in my books, "The Fundraiser’s Guide to Irresistible Communications" and "How to Turn Your Words into Money."