5 Ways to Recruit, Keep Monthly Donors

If there is one thing a charity can do to make its fundraising life easier, it is to establish a program of monthly donations.

There is almost no downside to monthly giving and plenty of advantages. Monthly donors are simply of higher lifetime value; are more loyal than most donors; and provide a steady, predictable income for nonprofits.

Donors love monthly giving too. Once they decide to be a steady supporter of your cause, they appreciate the convenience of monthly giving and the idea of providing stable support to their favorite cause.

Monthly giving has been around for a long time now, so best practices have emerged.