4 Tips to Survive the Year-End Fundraising Extravaganza

OK, why am I talking about year-end? It’s August! Well, because that’s how our weird world of fundraising works—at least for direct response.

I started presenting holiday campaign ideas to my clients back in July. Literally Christmas in July.

That’s what makes the world of direct response marketing agencies extra weird. Because of the lead time needed to do our work, we are generally thinking about campaigns three months in advance of when they drop.

Disadvantage for you, the fundraiser? I may be talking to you about it too early. Fair enough.