4 Tips for Measuring Outcomes Instead of Activities

In more than 20 years of working with nonprofits, I’ve found that one of the most common frustrations is how to make use of limited resources to conduct evaluations that show an organization’s impact and meet grant makers’ expectations. Here are four suggestions to help: 1. Aim at the right outcomes. 2. Use existing research. 3. Consider indirect measurements. 4. Focus on measuring what matters to funders.