3 Things to Consider When Planning Your Video Strategy

Have you checked Snapchat today? Did you get sucked into one of those Tasty food prep videos on Facebook yet? You know your audience has, and that means you have to think about your own video strategy.

In a recent Parse.ly webinar, Sachin Kamdar, CEO of Parse.ly, joined video experts Travis Bernard, director of audience development at TechCrunch, and Annie Lennon Carroll, general manager, video at Apartment Therapy Media (AT Media). The group talked about what we know, and what we don’t know, when it comes to video strategies.

We know that video is taking over. Video has dominated the media conversation over the last year, and the stats are there to back it up.