3 Principles of Conversion and 29 Tips for a Conversion-Focused Donation Page

Traffic. Average gift. Conversion. These are the three essential ingredients to fundraising and online fundraising. I discussed the role of traffic here (and how a Google Ad Grant can help), and today we’re going to look at conversion. Quite relevant as I’m currently at Unbounce‘s Call to Action Conference, which is essentially a two-day conference focused on conversion.

I’ve sourced 29 tips for a conversion-focused donation page—32 more tips here—from some very smart people and groups, based on their experiences, research and work. And here’s the thing: They all have different tips.