3 Key Pieces in an Engaging E-mail Campaign

Nonprofits can learn from e-mail campaigns corporate marketers are sending. Corporate e-mail programs have focused on delivering value. They test offers, messaging and more. They send relevant content based on subscriber interests, preferences and actions. Think about what’s in your inbox. Daily deals, airfare price alerts, offers from favorite retailers and social media alerts. Add in family and friends and the inbox has become a competitive place.

So, how can your e-mail campaigns stand out? Here are three ways: use personalized messaging on different audiences, test subject lines and calls to action, and follow up.