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Nonprofits that have implemented blogs to their websites are able to deliver fresh content to their donors, volunteers and patrons. It’s also a great way to tell the story of your organization through a variety of authors and perspectives. However, if are you blogging regularly but aren’t seeing a significant return on investment in the form of website traffic, donations or awareness, you might want to consider making the following changes: 1. Stop writing about your organization. 2. Include strong calls to action. 3. Set up Google Authorship.
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