2015 M+R Benchmarks Study: Online and Monthly Giving Are Up
The 2015 M+R Benchmark Study is out. This year, M+R surveyed 84 nonprofit organizations on its fundraising metrics through social media, email marketing and online revenue. While it is an admittedly small sample, the findings are detailed enough to warrant a look. So what’s new this year? Social media is still growing, email list size is increasing but that growth is sluggish compared to previous years, and monthly giving has increased in popularity.