19 Ways to Raise More Money From Your Donation Pages

Here are 19 ways to improve donation pages: Ditch the PayPal button. Write a powerful headline. Use less words. Limit paragraphs to two-three sentences. Use pictures. Use white space to direct the eye. Remove sidebars and navigation menu. Reduce steps to donate. Only ask for what's required. Write copy in the second person. Pick one call to action. Repeat the CTA three times. Use bullet points and numbered items. Use big fonts. Use big buttons. Keep it above the fold. Make it mobile. Optimize for search engines. Create a seamless donor experience across all channels.