10 Ways to Make 2019 Your Most Successful Fundraising Year Ever
For the past several years, we’ve been advising smart fundraisers to zero in on their individual giving program with a laser-like intensity. And despite the current political and fundraising climate—or perhaps especially because of the current climate—that’s still sound advice.
How will you be increasing fundraising revenue AND strengthening donor relationships in 2019? Make plans to:
1. Think in terms of your systems.
W. Edwards Deming said, “Profit in business comes from repeat customers, customers that boast about your product and service, and that bring friends with them.”
Develop your rinse-and-repeat systems for growing individual giving. How are you transforming first-time donors into regular donors, as well as mid-level donors into major donors? What systems do you have in place to collect the stories that move your donors? How are you capturing your donors’ stories?
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
