10 Ways to Improve Your Donation Page, Raise More Money

Only 15 percent of prospective donors who reach a website's donation page actually make an online gift. This stark statistic, revealed in the 2016 M+R Benchmarks Study, is a reminder of the challenge of raising money online. After all the work you've done crafting powerful fundraising campaigns, it's a pity that your website's donation page may be letting you down.

Maybe your organization was rushed when it created its donation page, or you simply haven't had staff time to dedicate to the task. Now's a good time to make improvements. Most organizations reap strong financial benefits by improving their donation pages through a few simple changes.