Donor Data: The Key to Retention
Sponsored by: CDS Global
Speakers: Kevin Schulman, CEO, DonorVoice; Leslie Monk, Director of Sponsor Care, ChildFund; Jamey Heinze, Chief Marketing Officer, CDS Global
Everyone knows it costs less to retain a donor than to acquire a new one. Knowing as much as you can about your donors can help you keep them involved with your organization and ease the way to retention. The right data can help you look beyond the numbers and figure out how and why donors connect – and stay — with you.
In this session, you’ll learn:
- What things besides numbers are important when it comes to knowing your donors
- How to determine donors’ interest in supporting your cause and what keeps them engaged
- How to pull together data from various sources to get a 360 degree view of your donor