6 Steps to a Better Giving Experience
Sponsored by: Abila
Speakers: Pamela Barden, Owner, P J Barden Inc. and Rich Dietz, Director, Fundraising Strategy, Abila
We all know the sorry state of donor retention: 96 donors lost for every 100 gained. And while the Fundraising Effectiveness Project reported a net gain in donors retained from 2014 to 2015, that gain was a meager 2 percent—an improvement, no doubt, but hardly reassuring.
How do you hold onto donors? First, you need to know what makes them tick. And, above all, you need to make it easy to give.
In the one-hour webinar "6 Steps to a Better Giving Experience," we'll show you how. The webinar will take you through the donor’s giving journey, including common areas of disconnect and abandonment. And it will explore strategies for mission connection, conversion optimization and overall engagement at every step, to help you understand what motivates donors not just to give, but to keep giving.