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Welcome to NonProfit PRO's new weekly video series called #TrendingNow, where Nhu, NPP editor-in-chief, breaks down the most popular articles of the week.

This week is all about when a monthly donor calls to cancel from Erica Waasdorp,

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  • Nice addition, Nhu!

  • Gnosis Media Group

    This video has some good tips. One thing we’ve learned is that retention is more important than acquisition. In fact, a recent study by one of Facebook’s chief of business development showed that the key to Facebook exceeding the 1BB user mark was not in acquiring new users, but in getting the current users to come back to the site more often. I think the same principle applies here. You want to incentivize donors to stay on, and you want to make it less appealing for them to cease donating.

    One way our organization helps retain donors is through our Donor Collection Assistance Program. Learn more about donor retention at our blog: https://www.gmg.cm/blog/how-to-collect-donations