As Gmail introduces changes to its deliverability guidelines, nonprofit professionals must understand the implications for fundraising.
Effective copywriting for direct response fundraising is weird, and it has three qualities that can irritate nonprofit professionals.
If you want to grow in 2024, your mid-level donors can be one of the most valuable segments to target in an upgrade campaign.
Here’s how your nonprofit can empower and align with donors and gain more visibility through the creation of educational content.
Here are the top five personalization options for direct mail to create individually personalized pieces that interest each recipient.
There are approximately 1.8 million charitable nonprofits in America. What makes your nonprofit stand out?
Here are a few bloopers in direct mail and emails that could have been prevented in the past few months.
Year-end marketing campaigns should stay true to your nonprofit’s branding. Remember these things when developing your strategy.
You’ll raise more money this time of year than any other time. If you want them to give to your nonprofit, it’s wise to be proactive.
As digital marketing grew, its cousin, direct mail, was all but declared dead and supposedly relegated to the annals of history.