Personalization Is More Than a First Name in the Salutation
November 8, 2017 at 11:48 am

What does it mean to make it more personal? We don’t mean personalizing salutations, using segmentation or even using behaviorally triggered automated-marketing tools (although you definitely want to do all those things)...

The Philanthropic Side of Elvis Presley
November 3, 2017 at 8:52 am

Do you have a bucket list? For many years, going to Graceland, the home of the late Elvis Presley in Memphis, Tenn., has been at the top of my bucket list. I spent many hours creating excuses why I could not go on this visit...

Why Seed Names Are Important to Your Mailings
October 12, 2017 at 1:18 pm

Who is Travis Bickel? Heard of Nelson Brittles? How about Blanche DuBois? Well, these are all fictional characters from movies, TV as well as stage and screen. They represent my short list of seed names that I use in all my direct-mail marketing campaigns for my nonprofit mailings...

Is Your Nonprofit Ready for #GivingTuesday?
October 11, 2017 at 12:42 pm

#GivingTuesday is right around the corner and presents a unique opportunity for nonprofits nationwide to drive in new donors (both financial and time-based). If you are not familiar with #GivingTuesday, it is a national campaign that begins the Tuesday after Thanksgiving (Nov. 28, 2017) and kicks off end-of-year giving for many people around the world...

How Will You Engage Your Monthly Donors This Fall?
September 25, 2017 at 11:32 am

This question comes up regularly, but especially now, as nonprofits are starting to prepare their fall and year-end appeals. Should you or should you not ask your monthly donors for money? The answer is a resounding yes...

What Can Fundraisers Learn From the Taxi Industry?
September 15, 2017 at 12:36 pm

It’s no secret that the taxi industry has been disrupted by Uber and a growing range of other services. The taxi companies remained largely unchanged for decades, mistakenly assuming that the status quo met their customers’ needs. The same can be said for the movie rental business disrupted by Netflix. In both cases, customers’ expectations became more sophisticated over time, leaving the traditional business operators vulnerable...

Creatively Tell Your Story at Nonprofit Events
September 14, 2017 at 10:01 am

People listen differently when stories are told. Just watch a toddler listen to their favorite book over and over again to know this is true. At the end of your workday, you likely share short glimpses into your day with the stories you tell your family or friends. A well-constructed story is one of the most effective fundraising tools simply because our brains love and need stories to process what we are thinking...

3 Tips for Getting Meaning From Data Without Being a Data Scientist
August 30, 2017 at 12:36 pm

It seems these days that marketers, strategists, analysts and sales people are hungry to throw around terms, such as Big Data, Business Intelligence and Artificial Intelligence, like a pack of dogs at the back door of a meat market. And, I have a confession to make: I’m a marketing professional also guilty of using these terms...

What Nonprofits Can Learn From Houston
August 30, 2017 at 12:10 pm

Recently, people throughout the U.S. watched the saga of people using their own small boats to rescue complete strangers. They did so, disregarding their own well being, performing repeated acts of heroism…

What We Can Learn From Jerry Lewis’ MDA Legacy
August 25, 2017 at 10:05 am

Many fundraising techniques have been tied to technology. Jerry Lewis was fortunate to make the most of television as a venue for his telethon. The world thanks you, Lewis, for enhancing philanthropy through your celebrity and encouraging others to join you...