Here are five things not to do when measuring the performance of your online fundraising and marketing programs.
Holidays evoke emotion, and nonprofit campaigns use emotion to drive action. Here’s how holidays can connect you with your audience.
Donors may push off giving until later, but you want their support now. Here’s how to add urgency to your appeal and boost response.
Those who successfully navigate fundraising and staffing challenges will rewrite the playbook. Here’s how they’ll do it.
The idea of developing a campaign can often feel daunting. Here is some guidance on what you need to do to have a successful campaign.
Enhance the effectiveness of your organization’s fundraising emails by spotlighting impact goals. Here are four tips to get started.
Here are the top three strategies that every nonprofit should implement to overcome donor fatigue and keep their audience engaged.
If you want to get attention, you have to stand out from the crowd. Here is some guidance as you get creative with your marketing.
Depending on who you ask, you will hear that the stamped envelope gets more donations, or it doesn’t matter. What should you believe?
There’s no better time than the new year to prioritize organization. Here are four simple steps to organize your brand assets.