According to the “2018 Nonprofit Leadership Impact Study” released by NonProfit PRO and MobileCause, “Donor loyalty is a priority area of focus for nonprofits, which was rated as the most important outcome when measuring their organization’s annual success.” Retaining donors is a big deal...
When you run a nonprofit, fundraising events are the face you show to the world. Not only do they provide vital funds, but fundraisers also put a nonprofit's mission and purpose on a stage for your community to discover and explore...
Today, I want to get positive and practical, and talk about the anatomy of a great major gift job description. You may find these suggestions simple—and that’s fine. One thing for sure, they are not simplistic; a good job description is complex and serious, but that does not mean it needs to be long and detailed...
Nonprofits never cease to amaze me. Sometimes in a good way. Sometimes in a not so good way. This is one of those sad case studies. I spoke to an organization recently, and its executive director told me they wanted to grow their monthly donor program—at least, that’s what he said at first...
I was recently home taking a vacation day from work when I received an email from the Association of Fundraising Professionals. The email said that my Indiana Chapter membership was renewed until 2019. I was thanked by the organization that serves 33,000 individual fundraisers in more than 250 chapters throughout North America and worldwide...
We’re barely into the New Year, and I’ve already seen a dramatic drop off in the number of those exercising at the gym. I see this every year. Why? Because there’s desire, but no commitment. You don’t change trajectories for the better with a few days of good intentions. The same is true of nonprofits’ who are looking for better fundraising outcomes in the coming year...
At Turnkey, we place a premium on analyzing every campaign to provide our clients with the best estimate possible of their ROI. While reviewing the reports, occasionally someone asks why we report average fundraising of all peer-to-peer participants rather than reporting only the average of peer-to-peer fundraisers...
Nonprofits owe it to themselves to regularly and systematically assess the health of its grants management program, as doing so will help ensure success in this critical realm going forward. Many factors affect grant writing success...
Do you wish you knew the secrets of building stronger relationships with people who might give large gifts to your organization? Do you feel a bit intimidated by people who have lots of money? Do you feel as though you can’t be the real you with donors, because your relationship with them is based on wanting their money? Chances are good that if you weren’t in the fundraising business, you’d never meet or speak with people like your major donors...
I’ve been working with monthly donor programs for more than 25 years now. Wow, so much has changed. Monthly giving has become so incredibly easy to set up and organize. And yet, whenever I teach a webinar or give a presentation, fundraisers tend to glom onto the “hard parts” right away. And that’s where in many cases it stops...
