Lifecycle-forward measurement can help your organization assess your audience more fully than performance-based marketing measurement.
Donor fatigue occurs when supporters just get tired and pull back on their giving. Here is how fundraisers can overcome it.
Here is some guidance on planned giving as baby boomers begin to transfer their wealth over the next two decades.
Since acquisition sets the stage for donor relationships, it is crucial to remember these rules for your donor acquisition strategy.
There are so many tech companies in the nonprofit sector, so it helps to understand the pros and cons of tech use for nonprofits.
Board chairs can often feel like it is just them running the show. Here are some approaches to make sure the board chair is supported.
Here are some ways nonprofits can work toward their goals when they use cutting-edge technologies.
The Great Wealth Transfer is in motion as baby boomers transfer their wealth to their children. Here are tips to maximize fundraising.
AI will bring positive change to nonprofits, but we must be careful with data or we’ll encounter new challenges instead.
Here are seven tips and strategies for engaging donors in the digital age, and how to maximize online fundraising success.