Call it gossip, scuttlebutt, tittle-tattle or rumor—workplace negativity is an insidious morale buster that can distract even the most dedicated employees. And nonprofits aren’t immune to it. People are people, even when working for the greater good...
Not surprisingly, most development professionals have a long "To-Do" list. It can feel overwhelming to keep up with data-entry, make donor phone calls, draft mailings and reports and more. Being able to cross things off our list can feel great...
If you are contemplating a major campaign, make it a multi-year process. You will find your eventual campaign will be much more successful, more rewarding and more fun for you, your staff and volunteers, and your donors...
Analytics is an overused buzzword. Ask three people and you’ll get three different answers as to what analytics means to them. To some, it’s about reporting on key metrics and projecting impact on the ability to achieve budget. To others, it refers to models used for the selection of individuals to include in a fundraising campaign...
While large national organizations typically have bigger budgets for fundraising and larger numbers of donors and emails to begin with, that does not necessarily mean that they’re more successful than local organizations...
How your nonprofit utilizes analytical data can have an astronomical impact on your organization's online campaign success. Understanding data will allow your nonprofit to not just reach more volunteers and donors, but also create a strategy for long-term online success...
The nonprofit industry is becoming more diversified and complex and as donor behaviors continue to evolve, it is imperative that direct-response fundraisers adopt new methods and/or solutions for quantifying the impact of their marketing investments. The days are gone when fundraisers could measure a campaign’s effectiveness or performance in a single media/channel view...
Often, when the topic of sustainability arises, the focus is on money. But after several decades working in the nonprofit sector, I’ve become convinced sustainability is about so much more than money. I have developed 20 key strategies any organization can use to build long-term sustainability...
To be the best professional you can be, always strive to improve your memory and acquire new learning concepts. I have found that letter association helps me create lists around concepts. Whatever letter you use, letter association should help you in your quest to cluster concepts...
Major donor prospects don’t hide under rocks or fall from the sky, but if you look in the right places you will find them. Once you do, you’ll have the fuel you need to fill your major gifts fundraising pipeline. It’s your first step towards leading them along the continuum from interest… to greater involvement… to passionate investment...
