2 Data Trends Nonprofits Can't Afford to Ignore
January 18, 2018 at 12:49 pm

At CrowdRise and GoFundMe, we're combing through huge amounts of social fundraising data and putting together a report that will help nonprofits better understand how people donate and share. (You'll be able to check out the full report in March.) Till then, we came across some early insights that were too important not to share right away...

9 Ways to Cost-Effectively Promote Your Cause
January 17, 2018 at 11:47 am

Nonprofits might find it difficult to prioritize marketing—especially if budgets are tight and resources limited. However, there are ways to maximize your marketing dollar and not sacrifice the opportunities to promote your mission. Even a small investment can pay off. Time and time again, I’ve seen how marketing significantly impacts a nonprofit’s ability to get greater support...

In Football and Fundraising, Keep the Main Thing the Main Thing!
January 3, 2018 at 11:51 am

At Lighthouse Counsel, we love creating the right strategy for a client. It makes a huge difference. Every project, every organization, every campaign is unique and requires a personalized approach and strategy, undergirded by proven best practices and an understanding of where the organization is and where it wants to go...

Why Your Segmentation Probably Stinks (and What to Do About It)
December 19, 2017 at 11:05 am

Suppose you were asked to separate your donors into Pile A and Pile B. What criteria would you use? Before answering, recall the only reason to segment is to raise more money than one-size-fits-all. Creating and executing tailored content and experiences come at a cost, which at the very least is more work for staff...

Top 5 Rhetorical Questions for Nonprofits (Holiday Edition)
December 7, 2017 at 11:37 am

It’s the holiday season: That time of year when things are busier, time seems to move faster and it’s easy to get overwhelmed. That’s why we’re here to get you a super short list of our top five rhetorical questions around holiday giving. Sure, you might know the answers already, which is why they’re rhetorical, but sometimes a little reminder is a good thing...

When ‘Doing Good’ is the Focus: Enabling Donors to Create Positive Change
December 5, 2017 at 12:49 pm

Many have called 2017 “the year of me.” In fact, we’ve heard the idea come up in a variety of conversations, and characterized in other forms, like the “you universe” or “the transformative me.” While there’s an unmistakable trend in the retail world this holiday season around self-gifting and a little more self-indulgence overall, there is another layer...

4 Challenges of Niche Nonprofit Marketing (and How to Overcome Them)
November 22, 2017 at 11:05 am

Nonprofits engage in marketing to help win support for their causes, attracting potential donors and members, which can be challenging enough. But nonprofits in unique niches face additional challenges, especially if their causes are relatively unknown...

10 Winning Strategies for Your Year-End Fundraising Success
November 17, 2017 at 11:41 am

For most nonprofits, the year-end fundraising season almost always appears suddenly on your calendar. The kids are back in school, the leaves are changing and frost is now appearing daily on your windshields. You can almost feel it in the air that it’s time to start thinking and planning for your winning strategies for your year-end fundraising campaigns...