Search Results

Terms
Category
Kind
Author
 
Sort
Running Down a Dream
May 26, 2017 at 10:21 am

Start today to position yourself for future positions by acquiring proper and needed attributes. Prepare yourself properly for the complex nonprofit future and never stop running down a dream! Do not wait for the dream that “might” come to you. Be proactive and go for it!...

Unraveling Donor-Centricity: Love Is the Answer
May 26, 2017 at 10:19 am

Great fundraising is focused on the long-term—taking that donor from first-time gift… to lifetime. And it’s built around the science of human behavior and what actually works. We see it time and time again: the very practice of donor-centricity leads to community...

Is Your Measurement Missing the Mark?
May 25, 2017 at 10:22 am

The right attribution for your organization opens a new world of more effective spending. The right attribution enables you to raise more money or give money back to the organization to spend on its important mission...

3 Things to Consider When Fundraising Is No Longer ‘Fun’
May 25, 2017 at 9:25 am

Have you had a day when you just felt like there had to be a better career to pursue than fundraising? I know I have. Fortunately, those days have been far outnumbered by those days when I feel honored to do the work I do...

Don’t Shortchange Your Philanthropic Potential
May 24, 2017 at 7:43 am

Build a culture of philanthropy. Challenge your board and staff to embrace a donor-focused, relational approach. Invest in your board and staff and build a development program that is built to last—through leadership transitions and that grows stronger and stronger with the success and capacity-building of each campaign...

10 Tech Innovations That Will Revolutionize the Sector
May 24, 2017 at 7:40 am

The nonprofit technology landscape moves so quickly, it’s hard to keep up. Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission...

Is a Great Website a Worthwhile Investment?
May 23, 2017 at 11:31 am

Do you think your digital presence is vital? Most of your potential donors, employees, volunteers and people who need what your organization offers will find you through your website. As a specialist in the nonprofit digital marketing field, one of the biggest issues I face with clients is their website...

An Over-Saturated Charitable Experience
May 22, 2017 at 9:55 am

In a previous blog post, I briefly examined what appears to be a growing sentiment in the nonprofit industry that direct mail fundraising is somehow flawed. Fundraisers have been slow to abandon outdated business practices or to evolve quick enough to react to the mounting challenges facing nonprofits today—and yes, there are many that we must overcome...

It’s Time to Let Those Donors Go
May 22, 2017 at 9:43 am

Letting go… It’s not always easy, is it? Anyone who has had to take their child to college or end a relationship knows saying goodbye is never easy. It’s also not easy for you as a major gift officer (MGO) when a donor, who you have been stewarding and cultivating over time, no longer meets the criteria as a major donor...

When Is the Best Time to Ask for a Monthly Gift?
May 22, 2017 at 9:40 am

When fundraisers ask me this, the answer is: no better time like the present! And, you should be asking all the time! The more you ask, the more monthly donors you’ll generate...

It’s Important to Keep Your Personal Finances in Order (and Here’s Why)
May 19, 2017 at 10:22 am

I am always interested in attending educational conferences and seminars in order to learn why people give and what motivates people to give. I recently attended the Rethinking Wealth meeting in Indianapolis sponsored by the National Christian Foundation and OneAscent. Pastor Ralph Browne “Chip” Ingram was the keystone speaker. He has been a pastor, coach and teacher for more than 25 years. He is currently senior pastor of the Venture Christian Church in Los Gatos, Calif...

Between Pandering and Ignoring
May 18, 2017 at 10:59 am

When we seek to get the attention of a philanthropist to give to our cause, how do we go about it? The approach you choose will materially affect your level of success and has everything to do with how you view your donors...

Does the Nonprofit Industry Have an Employment Problem?
May 18, 2017 at 10:55 am

Doesn’t it feel like the employee turnover rate in the nonprofit sector is unreasonably high? It sure seems that each time I talk to a nonprofit organization, the person who used to be my contact is no longer there. It can be frustrating for volunteers and donors to deal with what feels like a revolving door of staffers...

Monthly Donors, You Complete Me
May 16, 2017 at 10:14 pm

I once had a great mentor who would regularly share hard truths on me. Once, for instance, when I was dating the wrong guy, he told me that it was like I’d “lost the steering to my own damn car.” He was right. Well, I think we sometimes need that kind of tough love in the nonprofit sector, too. How are you steering your fundraising program for success?...

Key to the Vault: Getting the Rich to Donate
May 16, 2017 at 10:08 pm

Last week the New York Times published an article titled, “How to Get the Wealthy to Donate.” The piece began with the statement, “Wealthy people are selfish jerks. So are their children.” The article chronicled research that looked at the differences in charitable giving based on net worth. The conclusion of the research studies was clear, “Across a wide range of ages, wealthy adults tended to share less of what they had with others...

Who Is Really Making the Decision?
May 16, 2017 at 11:28 am

As an agency that specializes in helping nonprofit organizations develop their brands, we often get calls from marketing managers or development directors who want to improve how their organizations communicate. It’s natural that they are the ones who reach out to us or are the ones we are put in touch with by a referral source. However, in our initial conversations with them, I ask who will be making the decision about the organization’s brand elements—such as the logo or website—and often I hear, “I will...

Friendship-Building Secrets to Build Donor Loyalty
May 16, 2017 at 11:21 am

Ever notice how sometimes when we put on our work hats we cease to be human? How we somehow morph into little robotic “professionals” and become enamored of jargon? “Lybnts.” “Sybnts.” “Recaptures.” Not that those things aren’t important. You need goals and objectives...

To Make an Impact, Ditch Unnecessary Anxiety and Unwarranted Blame
May 15, 2017 at 10:55 am

I tossed and turned much of last night worrying that an email I sent to someone had been too critical. You know the feeling that starts just after you press the send button and immediately wish you hadn’t? But this morning I found a genuinely appreciative email from the guy, thanking me for my unvarnished…

Alienate Your Major Donor and You'll Lose Money
May 15, 2017 at 10:18 am

The CEO sought advice from her board members and business advisors on a critical organizational decision she needed to make, got the advice then promptly ignored it and did what she wanted. This always amazes me...