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The Thin Green Line: Managing Major Gifts Officers, Planned Gifts Officers
April 20, 2018 at 11:53 am

Very early in my career, I was given the assignment of being a planned gifts officer with no experience on the resume. In fact, I was given this assignment while I was directing the annual fund for a university. I also did not have any experience as a major gifts officer...

5 Easy Tips for a Share-Worthy Nonprofit Video
April 19, 2018 at 1:13 pm

Video is the trend of the moment. If you're not creating nonprofit video content for your organization, you really should be. Creating video content doesn’t need to be overwhelming, and you don’t have to spend tons of marketing dollars to create cinematic, lengthy, elaborate videos. Great video content can be short and simple—and still draw awareness to your cause!...

Sizing Up Your Nonprofit Competition
April 18, 2018 at 1:03 pm

Some nonprofit executives fear that the nonprofit pie is a zero-sum game. They fear that there is a limited number of charitable dollars available and that they are in nonprofit competition with other organizations for their share of the pie. We tend not to ascribe to this philosophy; our view is that the dollars in…

How Mobile Fundraising Technology Helps Nonprofits Fundraise Better
April 17, 2018 at 12:04 pm

Nonprofits have been increasingly seeking out mobile fundraising technology companies to: conduct live auctions with text notifications for auction winners; allow for mobile payments at event check-out; send texts inviting guests to increase their offer when they are being outbid in an auction; save volunteers from conducting telephone outreach or tracking mailed RSVPs by transferring event invitations, ticket sales and registrations to an automated platform; and free nonprofit staffers from doing hours of post-event analysis by offering real time event checkout results...

Think of Nonprofit Major Gifts as a Business
April 16, 2018 at 12:43 pm

Who would ever think of running a nonprofit major gifts program as if it were a business? Not many people. And that’s too bad, because it would cause each of us to pay more attention to the things that are important. I have often said that the only difference between a nonprofit and a for-profit is that the for-profit pays taxes. Other than that, there should be no difference...

So, You Want to Be a Nonprofit Organizational Leader?
April 13, 2018 at 11:42 am

Years ago, while growing up in West Virginia, I had a dream. My dream was to obtain a doctorate degree. I was focused on the quest to obtain the degree and not on how I would ultimately use the degree. While I was a graduate assistant at the Marshall University Graduate College, I befriended a professor who was completing his doctorate degree...

A Great Nonprofit Leader Needs to Be Genuine and Transparent
April 12, 2018 at 12:45 pm

One lasting and successful quality of a nonprofit leader—I believe any leader—is being genuine, transparent and having a strong moral compass. Being genuine means being authentic and real. What you see is what you get. This is a leader who doesn’t have a public persona, and then one that his or her staff and family must deal with...

6 Things Nonprofit Donors Want
April 12, 2018 at 12:37 pm

As a leader, attracting new nonprofit donors and keeping them engaged is essential to your success. But what makes donors tick? And what do they really want from you?...

3 Supporter Engagement Opportunities for Your Nonprofit
April 12, 2018 at 12:29 pm

Nonprofits are always looking for ways to increase donor retention rates and supporter engagement—and for good reason! New donors are great, and your nonprofit needs a healthy flow of new donors to ensure a steady rate of growth...

A Guilty White Man Speaks Out
April 11, 2018 at 12:04 pm

One of the great pleasures in working with nonprofit clients is getting up every day and knowing that you are helping them do good on behalf of their constituencies. They advocate on behalf of people living with autism, cancers, ALS and cystic fibrosis. Some support people dealing with the hardships surrounding immigration, homelessness, depression or drug addiction...

5 Strategies to Turning Corporate Donors Into Volunteers
April 10, 2018 at 10:27 am

The truth is finding passionate volunteers can be just as difficult as acquiring new donors. But luckily for you, your organization already has a base of supporters that can turn into volunteers: your corporate donors!...

Monthly Donor Commitment: It Matters
April 9, 2018 at 11:06 am

Monthly donor commitment isn’t necessarily easy. It’s hard work. There are two different kinds of commitment in monthly giving: organization and donor...

Small Nonprofits Can Have a Major Gift Program, Too!
April 9, 2018 at 10:57 am

Being a small nonprofit is never an excuse to not have a major gift program. Lately, I’ve been talking to a great number of executive directors and development directors from small nonprofits. Bottom line: Everyone is overworked and doing multiple jobs...

Nonprofit Mission Possible
April 6, 2018 at 12:01 pm

I work for Indiana Division of The Salvation Army. The nonprofit mission is as follows: “The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination...

Where the Major Donors Are
April 5, 2018 at 10:29 am

As I heard a development officer giving his tips about major donors, I couldn’t help but think of Maurice Sendak’s classic, “Where the Wild things Are.” In Sendak’s tale, the little boy Max is sent to bed after wreaking havoc in his house...

Understand the Regulations, and Educate Your Nonprofit Board Members
April 4, 2018 at 11:18 am

As development professionals, it generally falls to us (the executive director and the person in charge of finance are often in the boat with us) to keep current on the fundraising regulations of countries and states in which our nonprofit organizations solicit funds to support our missions. It can be difficult to keep up and, sometimes, we may miss things; it happens...

Breaking the Nonprofit ‘Middle Child Syndrome’
April 4, 2018 at 11:14 am

Does your organization suffer from the “middle child syndrome?” Middle children often feel that they are neglected—that it doesn’t matter what they do, they are never going to be great. They sometimes can’t figure out how to be extraordinary. They can’t break out of the middle child syndrome...