Search Results

Terms
Category
Kind
Author
 
Sort
4 Challenges of Niche Nonprofit Marketing (and How to Overcome Them)
November 22, 2017 at 11:05 am

Nonprofits engage in marketing to help win support for their causes, attracting potential donors and members, which can be challenging enough. But nonprofits in unique niches face additional challenges, especially if their causes are relatively unknown...

Constituents Do More Than Wear Your Wristbands
November 22, 2017 at 11:02 am

Most people think that anything that gets people to focus attention on their nonprofit leads to good things happening. Increased attention = increased revenue. And no matter what your mission is, you can find ways to connect with prospective constituents. Facebook, of course, is the biggest fish in the pond...

How Trustees Can Help Raise More Major Gifts
November 21, 2017 at 11:58 am

If you are local charity, don’t have a major giving program and assume that rich people wouldn’t donate to your charity, you are missing out big opportunity. Because there is strong evidence available which suggests that rich people love to support local causes...

Discipline Is Beautiful
November 20, 2017 at 12:19 pm

Being disciplined to work out your plan is the absolute key to major gift success. Conversely, it’s the downfall of many major gift fundraisers. At Veritus, we know that introducing a disciplined approach to major gifts will lead to deeper relationships with donors, higher retention rates, lower value attrition rates and much more revenue...

Gobble, Gobble: Grateful for Sustainers
November 20, 2017 at 12:17 pm

I’m one of those people who refuses to go shopping on Black Friday. Instead, that’s the day I sit behind my computer and make donations to the organizations I care about. I’ll make single gifts to most and new monthly gifts to some. The good news is that the list is growing!...

10 Winning Strategies for Your Year-End Fundraising Success
November 17, 2017 at 11:41 am

For most nonprofits, the year-end fundraising season almost always appears suddenly on your calendar. The kids are back in school, the leaves are changing and frost is now appearing daily on your windshields. You can almost feel it in the air that it’s time to start thinking and planning for your winning strategies for your year-end fundraising campaigns...

Quotes Can Inspire Us
November 17, 2017 at 11:33 am

Ever since junior high school, I have been inspired by quotes. My eighth-grade history teacher would provide us with at least one significant quote a week. I was inspired by these quotes on a variety of topics...

Big Problems Generate Small Gifts
November 16, 2017 at 12:11 pm

You may have heard of the fundraising technique called “fundcrushing.” It was presented to me recently as a novel way to raise money. It’s based on the mistaken assumption that your prospective donors will respond if they know truly how huge the challenge is you want to solve...

Live Long and Prosper
November 16, 2017 at 12:10 pm

It’s your ultimate goal: To raise enough money for your organization to be healthy and prosperous … for as long as your important work is needed. Just like Spock said, “Live long and prosper!”...

4% Increase in Revenue: The Easy Way
November 15, 2017 at 11:45 am

We were listening to a presentation at the NonProfit PRO Peer-to-Peer Conference in Washington D.C. last week when the topic of “suggested fundraising” amounts came up. There is a lot of thought given to registration fees (don’t do it!) and minimum fundraising requirements...

It’s Tax-Deductible—So What?
November 15, 2017 at 11:40 am

If passed this week, the new Republican tax legislation will “simplify” the tax code and increase the standard deduction; thereby reducing the number of people who itemize their taxes...

Client Stories: Impacting Employees, Donors, Volunteers
November 14, 2017 at 11:04 am

Client success stories must be collected, shared often and treated like gold—because they are! Authentic anecdotes help retain your employees and volunteers when they begin to feel burned out and overwhelmed. Personalized impact stores will inspire your donors to dig just a little deeper for your cause...

7 Social Media Trends Your Nonprofit Must Know for 2018
November 13, 2017 at 11:19 am

It's not too soon as we race toward the year-end to begin to think about what your nonprofit team should know for 2018, regarding one of the essential elements of your marketing plan—social media. Even if you’re a nonprofit leader, and you delegate your marketing and social networking efforts to more junior staff, it is your responsibility to understand trends...

Sheer Joy Increases Giving
November 13, 2017 at 11:16 am

Paul and Rebecca (not their real names) started giving to this social service organization in the early 90s. They were a conservative couple from an average neighborhood, but they wanted to do good in their community, so their first gift was $50 to a direct mail acquisition campaign...

Nothing Is Impossible If You Just Believe
November 13, 2017 at 11:13 am

Every year, the military base theater near us (Joint Base Cape Cod) organizes the annual Christmas tree lighting. It’s a fun event, with hot cocoa, peppermint sticks and a short visit of Santa, of course! As a military spouse myself (married to a 32-year Airforce veteran), we love our little theater, and this event is…

Meeting Preparation Leads to Successful Opportunities
November 10, 2017 at 10:55 am

Several years ago, I was asked to be part of a meeting between a nonprofit and a significant business in the community. At first glance, one would expect that the nonprofit did not have the total resources it needed for success. The business the nonprofit was soliciting had tremendous resources, plus community clout. I was just asked to attend and observe...

Becoming Great at People-Based Marketing
November 10, 2017 at 10:54 am

In an industry where 75 percent of revenue comes from individuals, it’s only logical that we should be putting people first in our marketing efforts. It’s time that fundraisers learn how to become great at people-based marketing. Sounds reasonable, right? So why aren’t more of us doing it?...

What Is Your Passion?
November 9, 2017 at 7:29 am

I serve on a fraternity foundation board, and we invite donors to fund programs that help college students find causes that they’re passionate about and want to dedicate themselves to working for. This is something that I’m very passionate about…

Everything You Wanted to Know About Getting the Visit (But Were Afraid to Ask)
November 9, 2017 at 7:26 am

True story. Earlier in my fundraising career, I was working in Virginia and putting a trip to Boston together to visit some donors and prospects we had there. I still remember one particular telephone conversation like it was yesterday. I want you to read it and think of three things I did wrong...