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Making Social Networks Work for Your Organization
March 26, 2010

FundRaising Success magazine's "Making Social Networks Work for Your Organization" whitepaper explores the world of social media and tells you:

  • A simple, six-step plan for entering into the social-media universe
  • Specific dos and don57;ts for successful online engagement
  • How to get buy-in from the top of your online-engagement ideas

Tips for Making the Most of Your Fundraising E-mails
March 26, 2010

Forget what you might be hearing about social networks spelling the demise of e-mail. For right now at least, e-mail is alive and well -- and an effective (and cost-effective) way to reach out to donors, potential donors and other supporters.


Among the things the whitepaper addresses:

  • Making sure your subject lines get your e-mails open and don't land you in the spam folder
  • Writing in e-mailese to keep your readers' attention
  • Measuring results