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Constituents Do More Than Wear Your Wristbands
November 22, 2017 at 11:02 am

Most people think that anything that gets people to focus attention on their nonprofit leads to good things happening. Increased attention = increased revenue. And no matter what your mission is, you can find ways to connect with prospective constituents. Facebook, of course, is the biggest fish in the pond...

Robo Adviser Betterment Using Charity Giving to Entice
November 17, 2017 at 12:01 pm

Competition to handle investors’ cash is forcing robo advisers to get increasingly creative in the services they offer clients. The latest battleground? Charitable giving. Betterment, the largest independent electronic advisory firm with $11.6 billion in assets under management, is launching a new feature that will enable its 300,000 customers to donate shares from their portfolios…

Client Stories: Impacting Employees, Donors, Volunteers
November 14, 2017 at 11:04 am

Client success stories must be collected, shared often and treated like gold—because they are! Authentic anecdotes help retain your employees and volunteers when they begin to feel burned out and overwhelmed. Personalized impact stores will inspire your donors to dig just a little deeper for your cause...

7 Social Media Trends Your Nonprofit Must Know for 2018
November 13, 2017 at 11:19 am

It's not too soon as we race toward the year-end to begin to think about what your nonprofit team should know for 2018, regarding one of the essential elements of your marketing plan—social media. Even if you’re a nonprofit leader, and you delegate your marketing and social networking efforts to more junior staff, it is your responsibility to understand trends...

St. Vincent de Paul Receives $2M Donation for Homeless Youth
November 7, 2017 at 12:25 pm

Two million dollars have been donated to Saint Vincent de Paul in the largest donation that the organization has ever received. The money was donated by a Eugene IT software company, CBT Nuggets, to fund a youth home for homeless teenage boys. According to St. Vincent de Paul's Executive Director Terry McDonald, about 600 kids…

Why Crowdfunding Transcends Charity as We Know It
November 7, 2017 at 12:19 pm

The baby is growing up. After more than a decade, modern crowdfunding is fast becoming an effective and dynamic method to raise funds—and rally the masses. And while it is still some years away from total global domination, we can’t deny it...

Mobile Fundraising Technology Company Gesture Helps Nonprofits Raise $500M
October 26, 2017 at 12:34 pm

Gesture, a Chicagoland mobile-fundraising technology company, celebrates helping their nonprofit clients raise over $500 million through the use of mobile technology. The impact for nonprofit organizations who implement mobile fundraising techniques has been a game changer, allowing them to increase revenue while keeping up with growing fundraising challenges. Since 2011, Gesture has worked with over…

BitGive Launches Bitcoin Donation Platform GiveTrack
October 25, 2017 at 12:39 pm

BitGive Foundation, a nonprofit organization, announced the launch of the beta version of GiveTrack, a blockchain-based platform that allows donors to donate bitcoin to charitable causes and track those donations in real-time. Connie Gallippi, founder of BitGive, made the announcement yesterday at Money20/20, a four-day payments and finance event in Las Vegas. “It is a…

How to Create More Effective Nonprofit Social Media Content
October 24, 2017 at 12:45 pm

When I use social media, there are pages I return to each time I sign on and then there are those I've stopped looking at altogether. As the head of a nonprofit organization, it got me thinking about why I was drawn to certain pages on social media more so than others. After all, I…

3 Reasons Why You Should Try Social Fundraising This Holiday Season
October 24, 2017 at 12:10 pm

#GivingTuesday and the holiday season: We all know that this is the biggest time of the year for those in the giving space. Not only that, but we also happen to think that it’s the best time to try out social fundraising for yourself to see just how powerful it can be...

How to Keep Your Nonprofit's Data Safe
October 19, 2017 at 1:10 pm

Nonprofits tend to be wary of devoting their limited budget to comprehensive data security. Regardless, taking cybersecurity precautions is essential for a nonprofit's livelihood. Some hackers may prefer the lucrative nature of hacking large corporations, though others view nonprofits as the perfect victim instead...

How Can Nonprofits Stay Relevant When Competing for Disaster Dollars?
October 13, 2017 at 8:31 am

How can you retain donor dollars in the wake of a crisis or disaster if your charity is not related to that crisis? In other words, suppose you are a breast cancer or Alzheimer’s charity in Houston or Florida just after hurricanes Harvey or Irma; donation dollars in these areas are currently going to The American Red Cross, the ASPCA and hunger organizations...

What’s Your Techie’s Answer When It Comes to Monthly Donors?
October 9, 2017 at 10:40 am

Let me share this story with you. When I worked at a big animal welfare organization with a huge donor base, we had several wonderful people in our “systems support/technology/IT” department. As manager of monthly giving, I had to have regular meetings with these great “techies...

Las Vegas Shooting: Fundraiser for Victims Raises Over $2.2M Within Hours
October 3, 2017 at 11:28 am

A fundraising page for the victims of the Las Vegas shooting has raised more than $2.2 million within hours of the attack. Donations flooded in after at least 59 people were killed and more than 500 injured when a gunman opened fire on a music festival from the 32nd floor of the adjacent Mandalay Bay hotel. Police have…

5 Steps to Successful Video Storytelling
October 3, 2017 at 11:17 am

There’s a new trend emerging, and it’s taking the world by storm. Actually, this tactic is something that has been around for quite a while—and it’s remarkably effective—but we’ve recently been seeing it in the headlines in our sector of late: video storytelling...

5 Cultural Challenges Nonprofits Face With Digital Fundraising
September 27, 2017 at 1:05 pm

In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn't changing drastically in the near future. As a digital marketer, it's fascinating to me because this sector seems ripe for…