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2017 NonProfit PRO Gold Award Winner: Multichannel
January 9, 2018 at 10:37 am

You can tell that there was tremendous effort put into this campaign, and it was well received. The campaign utilized a combination of several outbound components (post mailing, email series, video and thank-you postcards) and received a great response rate at 24.62 percent...

2017 NonProfit PRO Gold Award Winner: Email
January 5, 2018 at 12:37 pm

The challenge and complexity of this campaign along with its use of data and segmentation strategy is truly impressive. While this was a difficult campaign to pull off due to the fact that its email open rates were declining, it was executed remarkably well...

2017 NonProfit PRO Gold Award Winner: Direct Mail
January 4, 2018 at 12:57 pm

It’s clear that The Nelson-Atkins Museum of Art took the time to develop and create a visually appealing campaign, because in the direct mail piece, you can see a number of beautiful images of the organization’s artwork...

Mailing Smarter in Unsure Economic Times
January 3, 2018 at 11:39 am

Most Americans are unsure about what the recent tax bill signed by President Donald Trump will mean to the average nonprofit donor. Most nonprofits should again turn to their databases and list brokers to set their target for an uneven or even minimal growth prospect for the new year. Mailing smarter should be your 2018 goal...

Direct Mail Fundraising for the New Year
December 20, 2017 at 12:03 pm

It's not too late to plan now for your New Year’s fundraising campaign. So, let’s continue the assumption your new job with the nonprofit requires a complete direct mail campaign from scratch. Don’t fret! Here is a good list of things to start with: call your list broker, do the numbers, plan the mailing and test, test, test...

The Truth About Your Nonprofit’s Swag
December 13, 2017 at 11:35 am

Your swag may be hurting your mission. When asked about people wearing a nonprofit’s swag, most fundraising professionals will respond, “The more the better!” But when it comes to the buttons, ribbons, wristbands, t-shirts—all the stuff that people wear with a nonprofit’s brand—more is not always better. Sometimes, more can be, well, less. Here’s why...

Think Creatively: 8 Copywriting Tips for Better Donor Engagement
November 16, 2017 at 12:23 pm

Let’s say you’ve been asked to write the year-end appeal for your organization. Now you’re staring at that proverbial blank sheet of paper or more likely, the new (and wordless) document you’ve opened on your computer. You feel the pressure mounting …And now what do you do?...

Personalization Is More Than a First Name in the Salutation
November 8, 2017 at 11:48 am

What does it mean to make it more personal? We don’t mean personalizing salutations, using segmentation or even using behaviorally triggered automated-marketing tools (although you definitely want to do all those things)...

Why Crowdfunding Transcends Charity as We Know It
November 7, 2017 at 12:19 pm

The baby is growing up. After more than a decade, modern crowdfunding is fast becoming an effective and dynamic method to raise funds—and rally the masses. And while it is still some years away from total global domination, we can’t deny it...

The Philanthropic Side of Elvis Presley
November 3, 2017 at 8:52 am

Do you have a bucket list? For many years, going to Graceland, the home of the late Elvis Presley in Memphis, Tenn., has been at the top of my bucket list. I spent many hours creating excuses why I could not go on this visit...

Why Seed Names Are Important to Your Mailings
October 12, 2017 at 1:18 pm

Who is Travis Bickel? Heard of Nelson Brittles? How about Blanche DuBois? Well, these are all fictional characters from movies, TV as well as stage and screen. They represent my short list of seed names that I use in all my direct-mail marketing campaigns for my nonprofit mailings...

Is Your Nonprofit Ready for #GivingTuesday?
October 11, 2017 at 12:42 pm

#GivingTuesday is right around the corner and presents a unique opportunity for nonprofits nationwide to drive in new donors (both financial and time-based). If you are not familiar with #GivingTuesday, it is a national campaign that begins the Tuesday after Thanksgiving (Nov. 28, 2017) and kicks off end-of-year giving for many people around the world...

Stephen Colbert Announces $1M #PuberMe Donation to Puerto Rico
October 6, 2017 at 11:13 am

Stephen Colbert and Nick Kroll have found a million reasons why that awkward puberty stage everyone goes through is a great thing. Last week, the duo encouraged celebrities to share their most embarrassing photos from their teenage years with each one resulting in a $1,000 donation to Hurricane Maria relief in Puerto Rico. On Thursday’s…

Las Vegas Shooting: Fundraiser for Victims Raises Over $2.2M Within Hours
October 3, 2017 at 11:28 am

A fundraising page for the victims of the Las Vegas shooting has raised more than $2.2 million within hours of the attack. Donations flooded in after at least 59 people were killed and more than 500 injured when a gunman opened fire on a music festival from the 32nd floor of the adjacent Mandalay Bay hotel. Police have…

DIY Fundraising: What Makes Your Organization Great?
September 28, 2017 at 11:06 am

If there is one question that many nonprofits, especially smaller, younger and generally underfunded organizations forget to answer, it’s this simple question: What makes your organization great? It amazes me how many nonprofits skip right over a value proposition that explains why someone should give them any money...

Are Incentives Bad for Peer-to-Peer Fundraising?
September 27, 2017 at 2:35 pm

Let’s face it: There are a number of ways that you can reward and recognize your volunteer fundraisers—specifically when it comes to a peer-to-peer fundraising strategy. And for these fundraisers to be truly successful, they have to really believe in the organization’s mission and cause, or else why would they be volunteering?...

How Will You Engage Your Monthly Donors This Fall?
September 25, 2017 at 11:32 am

This question comes up regularly, but especially now, as nonprofits are starting to prepare their fall and year-end appeals. Should you or should you not ask your monthly donors for money? The answer is a resounding yes...

Jorge Posada, Wife Laura Launch Fundraising Campaign for Puerto Rico Hurricane Relief
September 22, 2017 at 12:13 pm

Former Yankees great Jorge Posada and his wife, Laura, are spearheading a fundraising campaign to aid hurricane relief in Puerto Rico. The fundraising page on YouCaring has raised over $68,000 of its $100,000 goal from 408 donors in less than 24 hours. Cardinals catcher Yadier Molina and his wife, Wanda, have launched a similar campaign,…

Editor's Note: Eating In the Name of Social Good
September 22, 2017 at 12:04 pm

I’ve been in this role for about 8 months now, and I’ve written a handful of these editor’s notes. I’m sure (if you’ve been following) you’ve learned quite a bit about me. You’ve probably gotten to know me even better if you’ve been staying up-to-date with our newest video series, “#NPPTrendingNow.” Check out the website if you haven’t! It’s a real good time...