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In Football and Fundraising, Keep the Main Thing the Main Thing!
January 3, 2018 at 11:51 am

At Lighthouse Counsel, we love creating the right strategy for a client. It makes a huge difference. Every project, every organization, every campaign is unique and requires a personalized approach and strategy, undergirded by proven best practices and an understanding of where the organization is and where it wants to go...

Why Your Segmentation Probably Stinks (and What to Do About It)
December 19, 2017 at 11:05 am

Suppose you were asked to separate your donors into Pile A and Pile B. What criteria would you use? Before answering, recall the only reason to segment is to raise more money than one-size-fits-all. Creating and executing tailored content and experiences come at a cost, which at the very least is more work for staff...

5 Productivity Hacks for Nonprofit Bosses to Beat Burnout
December 18, 2017 at 11:18 am

Most nonprofit leaders and staff are doing a lot to stretch the resources they have. As a nonprofit executive who is passionate about her work, I have at times found myself working around the clock. There’s always so much to do that you can find yourself constantly connected electronically, tired, stressed, over-scheduled and over-committed, trying…

You’re Invited: Be a Part of NonProfit PRO’s New Research Study on Leadership Impact
December 14, 2017 at 11:15 am

That’s right ladies and gentlemen—NonProfit PRO is embarking on a new research initiative, and it’s all circling around the topic of nonprofit leadership. As our nonprofit sectors continue to grow and evolve, it’s more pertinent than ever for leadership teams to learn about the latest trends and tactics for effective organizational management across the board...

Top 5 Rhetorical Questions for Nonprofits (Holiday Edition)
December 7, 2017 at 11:37 am

It’s the holiday season: That time of year when things are busier, time seems to move faster and it’s easy to get overwhelmed. That’s why we’re here to get you a super short list of our top five rhetorical questions around holiday giving. Sure, you might know the answers already, which is why they’re rhetorical, but sometimes a little reminder is a good thing...

When ‘Doing Good’ is the Focus: Enabling Donors to Create Positive Change
December 5, 2017 at 12:49 pm

Many have called 2017 “the year of me.” In fact, we’ve heard the idea come up in a variety of conversations, and characterized in other forms, like the “you universe” or “the transformative me.” While there’s an unmistakable trend in the retail world this holiday season around self-gifting and a little more self-indulgence overall, there is another layer...

4 Challenges of Niche Nonprofit Marketing (and How to Overcome Them)
November 22, 2017 at 11:05 am

Nonprofits engage in marketing to help win support for their causes, attracting potential donors and members, which can be challenging enough. But nonprofits in unique niches face additional challenges, especially if their causes are relatively unknown...

How Successful Is Your Nonprofit's Social Program?
November 20, 2017 at 12:36 pm

Do you have a successful program at your nonprofit organization? If so, how would you or how did you scale that program up? There has been little to no research on how nonprofits have successfully expanded social programs...

10 Winning Strategies for Your Year-End Fundraising Success
November 17, 2017 at 11:41 am

For most nonprofits, the year-end fundraising season almost always appears suddenly on your calendar. The kids are back in school, the leaves are changing and frost is now appearing daily on your windshields. You can almost feel it in the air that it’s time to start thinking and planning for your winning strategies for your year-end fundraising campaigns...

Live Long and Prosper
November 16, 2017 at 12:10 pm

It’s your ultimate goal: To raise enough money for your organization to be healthy and prosperous … for as long as your important work is needed. Just like Spock said, “Live long and prosper!”...

Why Puerto Rico Is Getting the Brunt of 'Donor Fatigue'
November 15, 2017 at 12:16 pm

Recovering from disasters is never easy. When disasters pile up, it gets harder. On top of the inevitable competition for everything from the government's funding for recovery efforts to construction materials, donations for relief operations dry up as givers develop what's known as "donor fatigue." While studying disaster relief and community resilience, I've learned that…

4% Increase in Revenue: The Easy Way
November 15, 2017 at 11:45 am

We were listening to a presentation at the NonProfit PRO Peer-to-Peer Conference in Washington D.C. last week when the topic of “suggested fundraising” amounts came up. There is a lot of thought given to registration fees (don’t do it!) and minimum fundraising requirements...

7 Social Media Trends Your Nonprofit Must Know for 2018
November 13, 2017 at 11:19 am

It's not too soon as we race toward the year-end to begin to think about what your nonprofit team should know for 2018, regarding one of the essential elements of your marketing plan—social media. Even if you’re a nonprofit leader, and you delegate your marketing and social networking efforts to more junior staff, it is your responsibility to understand trends...

Sheer Joy Increases Giving
November 13, 2017 at 11:16 am

Paul and Rebecca (not their real names) started giving to this social service organization in the early 90s. They were a conservative couple from an average neighborhood, but they wanted to do good in their community, so their first gift was $50 to a direct mail acquisition campaign...

Becoming Great at People-Based Marketing
November 10, 2017 at 10:54 am

In an industry where 75 percent of revenue comes from individuals, it’s only logical that we should be putting people first in our marketing efforts. It’s time that fundraisers learn how to become great at people-based marketing. Sounds reasonable, right? So why aren’t more of us doing it?...

Personalization Is More Than a First Name in the Salutation
November 8, 2017 at 11:48 am

What does it mean to make it more personal? We don’t mean personalizing salutations, using segmentation or even using behaviorally triggered automated-marketing tools (although you definitely want to do all those things)...