Search Results

How to Make a Prize Promotion a 'Win Win' for Membership Enrollment and Donor Engagement
January 24, 2017 at 11:44 am

Running a true raffle though is legally quite complicated. Registrations for charitable gaming licenses are cumbersome, time consuming and potentially more costly than the money you could raise. Instead, we operate these types of promotions under sweepstakes laws. But what are the keys to success? How can you use sweepstakes to attract new members and engage your donor base? Here’s what we’ve discovered...

An Ask in a Thank You? It Depends
January 24, 2017 at 11:12 am

An email recently landed in my inbox, and it was all about the ask. As I’m sure you can imagine, it wasn’t the first email I’ve ever received about it, and it surely won’t be the last. The ask is such a nuanced thing, and it lives in a gray area, which is often the case when there’s no one-size-fits-all approach for doing something the right way...

2016 Gold Award Winners: Renewal
January 24, 2017 at 9:55 am

When Congress passed legislation in December 2014 to establish a congressional commission to study the feasibility of and recommend a site for the National Women’s History Museum, there was a catch. The commission and museum would both need to be financed with private money. No Washington, D.C, 
museum had ever been asked to underwrite its own congressional commission...

2016 Gold Award Winners: Sustainer/Monthly Giving
January 24, 2017 at 9:46 am

Monthly giving is the lifeblood of many nonprofit organizations, but it’s no easy task to pile up sustainers. It’s even tougher when you’re championing a less-than-sexy cause—say, drug policy. But that didn’t stop Drug Policy Alliance and Sanky Communications Inc. from combining for a remarkable monthly giving campaign...

The 2016 Gold Awards for Fundraising Excellence
January 24, 2017 at 8:00 am

It’s that magical time when we get to recognize the best, most memorable, most innovative fundraising campaigns. It’s a big responsibility, and choosing the winners is no easy task. All of these entries are just so good—our judges had their hands full. But boy is it rewarding seeing the work of all you fundraisers out there, and the massive impact you help nonprofits achieve. Here are the winners of the 2016 Gold Awards for Fundraising Excellence, presented by Turnkey...

2016 Gold Award Winners: Direct Mail—Acquisition
January 23, 2017 at 4:19 pm

This membership effort faced two significant challenges and met each well. First, 
it found commonality between two artists—Leonardo da Vinci and M.C. Escher—and was able to communicate how the works of both provide glimpses into their extraordinary minds. Second, it repeated the benefits of membership throughout every element of the package...

The 'AAA' Approach to Board Members and Your Capital Campaign
January 23, 2017 at 10:17 am

Whatever you do, don’t assume that your board members know what they are doing. Chance are high that they don’t. Your capital campaign gives you a wonderful opportunity to train them. The stakes are high, and you can develop a small training program just for them. Consider this three-part approach...

How to Turn a Donor Into a Stranger
January 23, 2017 at 9:15 am

More donors than you know are feeling that they have become strangers, only valued for what they can give. When my business partner Jeff sent me this letter, I took a little trip in my mind. I went to this lady’s home and sat beside her as she was writing. It was a very sad experience. Take a moment to read what she wrote. I have faithfully reproduced it here with slight edits for clarity...

Wants, Needs and Building Donor Relationships
January 23, 2017 at 8:00 am

Donors give to organizations for a variety of reasons. They also choose not to give to organizations for a variety of reasons. Successful nonprofit professionals need to understand their organizations from both a need and want perspective, plus measure the impact their organizations are making in the communities they serve...

5 Proven Online Donor Stewardship Techniques You Can Start Today
January 23, 2017 at 8:00 am

With online donations becoming the go-to way for donors to make contributions, it’s not surprising that donor stewardship should include ways to cultivate relationships online. Online stewardship adds variety to your outreach. By using online stewardship, nonprofits can reach donors on platforms they already use to communicate with friends and relatives. Here are five techniques…

Tell Us About a Crazy Fundraising Idea That Actually Worked
January 20, 2017 at 11:33 am

Hey fundraisers, have you ever had an idea for a direct mail piece, an email subject line, a special event, a premium/freemium or anything else that was so crazy there's no way it should work—only it did? If so, we want to hear from you!...

12 Ideas for Powerful P2P Fundraising
January 19, 2017 at 11:22 am

Success in P2P requires more than simply hosting a cool event and telling participants to go fundraise. It’s an art, as or more nuanced than traditional fundraising methods and perhaps even less understood. So, we’ve called in some help. Here, straight from the experts—the people on the front lines of P2P—are 12 ideas to take your peer-to-peer fundraising to the next level...

Clinton Foundation Shuts Down Clinton Global Initiative
January 19, 2017 at 10:12 am

The Clinton Foundation has shut down the Clinton Global Initiative in a move that political opponents have taken as confirmation that the organization is a slush fund. The Clinton Global Initiative is a division of the Clinton Foundation that “convenes global leaders to create and implement innovative solutions to the world’s most pressing challenges,” according…

How Are Your Donors Feeling About You Right Now?
January 19, 2017 at 10:08 am

Today, are your donors feeling like they made a mistake by giving to you? If so, it could be because too many nonprofit organizations have forgotten that the donor experience goes beyond taking a donation and doing wonderful things with it. It has to loop the donor back in—not just ask for another gift. It needs to tell the donor what he or she is making possible...

Who Are You Visiting Today? Relationships Need Measuring, Too
January 18, 2017 at 10:29 am

It is important to be metrics-driven in fundraising. Yes, fundraising is relationship-based, but it is vital that metrics, including the number of visits and the number of asks, be included in goals and performance reviews. This is not just for accountability—it is a very useful tool of focus for the fundraising professional...

7 Strategies Every Nonprofit Should Master in 2017
January 18, 2017 at 9:24 am

Last year, I gave you five priorities for success in 2016. I called them “Dive the Five.” This year, I’ve expanded my thinking a bit. I give you “Seven is Heaven.” I promise if you focus on these fundamental areas, you will hear the angels begin to sing and your mission will take wing. Some of these areas will seem familiar, but the way you employ them may need to be tweaked in order for you to survive and thrive...

Inequality, Inequality, Inequality: The Billionaire Philanthropists as Rich as Half the World
January 17, 2017 at 11:13 am

Oxfam today released an analysis of global wealth that suggests eight men have a combined wealth comparable to that of the poorest 3.6 billion people on the planet. The Telegraph provides interesting analysis of potential flaws in the research methodology, but what is most interesting is that these eight men, these supposed symbols of the…

Gates Foundation Open-Access Policy Goes Into Effect
January 16, 2017 at 12:01 pm

The Bill and Melinda Gates Foundation now requires all its grant recipients to make their published, peer-reviewed work immediately available to the public, the latest development in a larger push to make research more accessible. The foundation rolled out the new policy in 2015, but allowed for a two-year transition period during which grant recipients…

Events, Major Gifts and Moving From Transactional to Transformational
January 16, 2017 at 8:55 am

I was recently talking to Susan, a development director for a regional nonprofit, and she was lamenting that she had another gala to put together. Even though this gala takes an enormous amount of time and effort from the staff, the executive director and the board want to keep it going because it brings in almost half of their revenue each year. Susan wasn’t upset about all the time and effort it took to pull it off each year, but the fact that the revenue generated by the event was really in transactional gifts, not mission-oriented gifts...