Search Results

Terms
Category
Kind
Author
 
Sort
Is a Great Website a Worthwhile Investment?
May 23, 2017 at 11:31 am

Do you think your digital presence is vital? Most of your potential donors, employees, volunteers and people who need what your organization offers will find you through your website. As a specialist in the nonprofit digital marketing field, one of the biggest issues I face with clients is their website...

Marketing Strategies: Direct Mail vs. Email
May 23, 2017 at 11:02 am

Direct mail dates back to 1,000 B.C. when an Egyptian landowner advertised a gold reward for the return of one his slaves—all finely scripted on a piece of papyrus. For a marketing strategy that ancient, you would think direct mail’s days might be numbered, right? Think again...

How China's Social Media Giant Tencent Is Shaking Up Traditional Philanthropy
May 23, 2017 at 10:50 am

The Wenchuan earthquake in Sichuan that killed 69,000 people in 2008 shook up China’s social media and online giant Tencent Holdings, located 1,000 kilometers away in Shenzhen. Social media was buzzing with users who wanted to lend a hand during one of China’s worst disasters in modern history. The company previously made scattered efforts involving philanthropy,…

Andrew Forrest Gives $298M to Causes Covering Health, Education and Fighting Modern Slavery
May 23, 2017 at 10:45 am

Australian mining magnate Andrew Forrest on Monday made the country's biggest philanthropic gift by a living individual, donating $298 million to causes covering health, education and fighting modern slavery. Prime Minister Malcolm Turnbull sang the praises of the one-third owner of world No. 4 iron ore producer Fortescue Metals Group Ltd, who has faced occasional…

Direct Marketing Fundraising Lies in the Art of Friendship
May 23, 2017 at 10:33 am

The fundamental building block for fundraising is relationships. This is true for major gift officers who sit across from donors to share a meal or a conversation. It is also true for direct response professionals who must skillfully identify the right stories and images to illustrate an organization’s mission to donors who may never witness first-hand the difference their contribution makes...

An Over-Saturated Charitable Experience
May 22, 2017 at 9:55 am

In a previous blog post, I briefly examined what appears to be a growing sentiment in the nonprofit industry that direct mail fundraising is somehow flawed. Fundraisers have been slow to abandon outdated business practices or to evolve quick enough to react to the mounting challenges facing nonprofits today—and yes, there are many that we must overcome...

It’s Time to Let Those Donors Go
May 22, 2017 at 9:43 am

Letting go… It’s not always easy, is it? Anyone who has had to take their child to college or end a relationship knows saying goodbye is never easy. It’s also not easy for you as a major gift officer (MGO) when a donor, who you have been stewarding and cultivating over time, no longer meets the criteria as a major donor...

When Is the Best Time to Ask for a Monthly Gift?
May 22, 2017 at 9:40 am

When fundraisers ask me this, the answer is: no better time like the present! And, you should be asking all the time! The more you ask, the more monthly donors you’ll generate...

Trump Expansion of Abortion ‘Gag Rule’ Will Restrict $8.8B in US Aid
May 19, 2017 at 11:10 am

President Trump’s executive order to block U.S. aid to groups abroad that counsel or provide referrals about abortion went into effect Monday and will restrict nearly $9 billion in foreign health assistance. The rule, which has reproductive-rights advocates reeling, is significantly broader than similar bans in place intermittently since 1984. Those past actions were limited…

25 Years on Relationship Fundraising
May 19, 2017 at 10:34 am

In this post-truth age, anyone who pretends they’re listening when they’re not may well be among the most under-informed, misguided and misled folks of all. It’s shocking to realize that people who’ve been nodding vigorously in agreement with you for decades may just have been humoring you all along, may have had little or no intention of actually doing what you thought they were so very enthusiastic about...

It’s Important to Keep Your Personal Finances in Order (and Here’s Why)
May 19, 2017 at 10:22 am

I am always interested in attending educational conferences and seminars in order to learn why people give and what motivates people to give. I recently attended the Rethinking Wealth meeting in Indianapolis sponsored by the National Christian Foundation and OneAscent. Pastor Ralph Browne “Chip” Ingram was the keystone speaker. He has been a pastor, coach and teacher for more than 25 years. He is currently senior pastor of the Venture Christian Church in Los Gatos, Calif...

What Today’s Donor Wants: Managing Expectations and Measuring Impact
May 18, 2017 at 11:22 am

A transformation of sorts has occurred over the last 20 years in regard to donors’ expectations of nonprofits. In years past, donors were generally satisfied with the act of giving itself, relying on little more than the assurances of the nonprofit beneficiary of their donation that their funds were being put...

7 Steps to Building a Successful Charity
May 18, 2017 at 11:10 am

Whisper it quietly: Running a charity is harder than running a for-profit business. Hiring top talent on modest salaries is harder; lack of money makes it harder to move people out with a golden parachute; mergers stumble over egos when the money motive is absent. As a co-founder of eight charities, I have made more…

Shawn Carter Foundation, eBay for Charity Partner for College Campaign
May 18, 2017 at 11:05 am

Ms. Gloria Carter, co-founder of the Shawn Carter Foundation (and Jay Z's mom), and eBay for Charity are partnering for the first time to help underprivileged youth pursue college educations. The eBay for Charity auctions campaign launched May 15 and will run through May 24, with 100 percent of the proceeds benefiting the Shawn Carter Foundation’s…

Between Pandering and Ignoring
May 18, 2017 at 10:59 am

When we seek to get the attention of a philanthropist to give to our cause, how do we go about it? The approach you choose will materially affect your level of success and has everything to do with how you view your donors...

Robin Hood Raises $54.5M at NY Benefit
May 16, 2017 at 10:24 pm

The Robin Hood Foundation raised $54.5 million at its benefit Monday night, revved up by a new leader and a $15 million challenge grant by billionaire Ken Griffin, founder of hedge fund firm Citadel. Robin Hood will use the money to fight poverty in New York City under incoming CEO Wes Moore, the U.S. Army…

Breast Cancer Research Foundation Raises $6M
May 16, 2017 at 10:21 pm

I recently attended the annual Hot Pink event that supports the BCRF at the Armory in New York City. The gala was hosted by Elizabeth Hurley, Victoria Beckham and chaired by Leonard Lauder with a performance by John Mellencamp. I was able to connect wit CEO Myra Biblowit and we discussed her position, the event,…

Obama Foundation Donations Jump to $13M in 2016
May 16, 2017 at 10:18 pm

The Barack Obama Foundation contributions jumped to a little more than $13 million in 2016, according to an IRS filing released last Thursday, and donations are expected to skyrocket in 2017 with the lifting of a self-imposed $1 million cap and former President Barack Obama free to make direct appeals. Obama discussed plans for his…

Monthly Donors, You Complete Me
May 16, 2017 at 10:14 pm

I once had a great mentor who would regularly share hard truths on me. Once, for instance, when I was dating the wrong guy, he told me that it was like I’d “lost the steering to my own damn car.” He was right. Well, I think we sometimes need that kind of tough love in the nonprofit sector, too. How are you steering your fundraising program for success?...