Simply put, new donors are expensive to recruit. Existing donors can often be persuaded to increase their giving, make additional contributions for special occasions, or even leave a bequest. Instead of spending your fundraising budget acquiring new donors, successful non-profit marketers must learn how to engage current donors.
Have some good white papers or case studies? Contact Chris Lyons to contribute.
Direct mail campaigns allow organizations to make a case for much needed funds. But it is not that simple. You are fighting against other organizations soliciting donations and shorter attention spans from donors & prospects. Compu-Mail shows how to stand out and prove that your cause is worth of a donor's time, attention, and money.
One of the country's biggest food banks relies on simple images in this control mailing. Please complete the form below for a free PDF of this direct mail package and a more in-depth analysis, thanks to Who’s Mailing What! and NonProfit PRO.
Display ad retargeting is an affordable way to stay top of mind with donors. Learn how data-driven best practices can make retargeting work harder and smarter.