Idaho Public TV, a non-profit broadcast telecommunication system dedicated to promoting the arts, culture, and civic engagement, partnered with ExactAsk for their latest direct mail fundraising campaign. The result? A 59% increase in net total revenue and 354% ROI.
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Though often deprioritized in the rapidly advancing digital age, employing traditional direct mail campaigns can drive impressive results for your non-profit campaign. We asked several industry experts to share their best practices.