Matching gifts should be an essential part of any nonprofit's revenue stream. Many organizations don't understand or dismiss this type of "free money" that is available to charities in the U.S. Between $6 billion and $10 billion in matching gifts funds never end up in the coffers of nonprofits. Find out how not to miss matching gift money.
Have some good white papers or case studies? Contact Chris Lyons to contribute.
Nonprofit organizations have to reach, and more importantly, engage with donors in the digital world. It is essential for marketing and fundraising. There are several easy ways for charities to raise brand awareness and increase their fundraising revenue by being good to their donors online.
Many businesses and organizations do press releases, and in the digital world there are thousands published each day. However, your nonprofit can break through by understanding the elements of a news release and then using it to effectively promote and raise awareness of your cause on social media.
Wayne Elsey provides nonprofits a quick guide for #GivingTuesday, which is the global day of giving, so they have the information at their fingertips. This resource will provide you with stories for inspiration for this important day, and it will also give you the necessary information you need to ensure success for your #GivingTuesday efforts.
Most nonprofits struggle to make online fundraising work. And most agencies will add "digital" on to a direct mail program, but few have cracked the code to discover what really works to raise more money online. In this free eBook, you'll learn a new methodology that will help you optimize your fundraising and grow your online revenue.
Social media is an essential component of nonprofit marketing and fundraising. Nonprofits understand they have to be where their donors and the public are, and one of those places is on social networking platforms. Charities can successfully leverage the best social media tools and resources to use and manage the content they have.
This infographic shows the value of teams and their captains in events that use peer-to-peer fundraising. Did you know teams bring in almost 60% of overall event dollars? Download the infographic for all the stats.