While most retail marketers know that it takes 7-15x more effort and spend to acquire a new customer than cultivate and grow an existing one, acquisition continues to be their primary objective. This eBook focuses on how to maximize those efforts to make them as effective as possible.
Have some good white papers or case studies? Contact Chris Lyons to contribute.
Display ad retargeting is an affordable way to stay top of mind with donors. Learn how data-driven best practices can make retargeting work harder and smarter.
How well do you know your donors? Even the most savvy nonprofits may be missing the mark when it comes to their demographics and intended audience. Find out how creating donor personas can open up a whole new audience in direct mail marketing, social media, and more!