While most retail marketers know that it takes 7-15x more effort and spend to acquire a new customer than cultivate and grow an existing one, acquisition continues to be their primary objective. This eBook focuses on how to maximize those efforts to make them as effective as possible.
Have some good white papers or case studies? Contact Chris Lyons to contribute.
Idaho Public TV, a non-profit broadcast telecommunication system dedicated to promoting the arts, culture, and civic engagement, partnered with ExactAsk for their latest direct mail fundraising campaign. The result? A 59% increase in net total revenue and 354% ROI.
Whether you lead a nonprofit, manage grants for a foundation, or run a socially minded business, GuideStar offers a growing suite of resources to help you achieve your goals. Here’s how we can provide you with the information you need to make smart decisions, build connections, and learn from each other.
How well do you know your donors? Even the most savvy nonprofits may be missing the mark when it comes to their demographics and intended audience. Find out how creating donor personas can open up a whole new audience in direct mail marketing, social media, and more!