While most retail marketers know that it takes 7-15x more effort and spend to acquire a new customer than cultivate and grow an existing one, acquisition continues to be their primary objective. This eBook focuses on how to maximize those efforts to make them as effective as possible.
Have some good white papers or case studies? Contact Chris Lyons to contribute.
Access five growth hacks that build on existing resources (like websites, owned social media accounts and organization evangelists) and ensure self-sustaining fundraising success.
Worried about donor attrition problems? Move away from the outdated campaign-based fundraising model to a relationship-centric approach. Build strategies around maximizing Donor Lifetime Value and experience unprecedented fundraising success.
Direct mail campaigns allow organizations to make a case for much needed funds. But it is not that simple. You are fighting against other organizations soliciting donations and shorter attention spans from donors & prospects. Compu-Mail shows how to stand out and prove that your cause is worth of a donor's time, attention, and money.
It’s estimated 3/4 of peer-to-peer event participants nationally don’t raise a penny. This white paper examines the industry-wide problem and gives a proven strategy for helping organizations change their event culture from awareness-raising to fundraising.
This is the definitive guide for nonprofits to market their organization, packed with tips on building a budget without touching donated dollars. You'll also learn where to market, how to target and how to get the best return for your marketing spend.
The definitive book on finding and nurturing the leaders of tomorrow: 1) Why you need to attract young professionals as fundraisers/volunteers in your organization now 2) What Millennials are seeking from the organizations they become passionate about 3) Why you need to let young professionals create their own group and control their fundraising
Finally, a practical how-to guide on nonprofit storytelling: • How you and your supporters who can tell your organization’s story and increase fundraising as a result • How to create a storytelling structure within your organization • How to teach your participants to effectively tell donors the story that got them involved with your cause
Learn how you can master the art of donor acquisition by empowering advocates to fundraise on your behalf. From runs, walks, and rides, to charity and virtual events, you’ll gain expert insight and learn how to boost donations with effective peer-to-peer fundraising.
Download the Vital Web Design Tips for Nonprofits Infographic to learn how to design and optimize your organization’s website to better engage visitors and make it easy to give from any device.