A Nonprofit's Guide to Donor Personas
How well do you know your donors?
Creating donor personas takes the mystery out of targeted messaging, and can help bring you closer to your prospective donor base. Whether you’re struggling to reach new donors or just want a refreshed viewpoint, consider putting together a few personas and see where they take you!
But, knowing that, where do you start?
If you’ve ever asked the question, “who are MY donors?” going through the process of creating donor personas can take your outreach strategy to the next level.
Curious about how it works?
Download this guide to learn how to:
- Put your personas into action
- Create use cases
- Use personas in social media
- Send personalized email messages
- And much more!