How to Boost Direct Mailing Results
There’s no denying it. Technology-based tools like social media, email, and targeted ads provide non-profits with affordable ways to reach a large audience. But, the effectiveness of direct mail should not be overlooked. This guide walks you through expert-cited, actionable ways to boost direct mailing results. You’ll learn how to marry digital and print mediums, coordinate channel efforts and use optimization to develop a more sophisticated and innovative “traditional” fundraising approach.