How to Blow Past Your Competition with Press Releases

One of the objectives of putting out a press release is to encourage reporters in digital and print media to pick up on your story. In today’s digital world, there are tens of thousands of other press releases published looking to do the same thing––capture attention. Your aim is to break through and increase the likelihood your news is shared.

Therefore, it is imperative for nonprofit organizations to know all of the key elements of writing a strong press release. Some of the fundamentals include link usage, grammar, syndication, copy, and targeting.

However, those factors alone are not enough. Because we do operate in a digital world, nonprofits that do publish press releases to raise brand awareness regarding organizational news and fundraising campaigns can also leverage social media to boost their reach.

Wayne Elsey is an international social entrepreneur who has had network appearances on NBC Nightly News, Good Morning America, Today Show, & Fox News. As the Founder & CEO of more than seven brands, including a multi-million dollar budget nonprofit and leading shoe drive fundraising social enterprises, he is keenly aware of how to use press releases to help raise brand awareness and promote organizational news.

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