The “2017 Peer-to-Peer Fundraising study,” the first of its kind, is comprised of responses from fundraisers and nonprofit professionals who were segmented into two categories: those who engage in peer-to-peer fundraising and those who do not.
The findings showcased that many nonprofit organizations do not utilize a peer-to-peer fundraising strategy in their efforts. In addition,, a good amount of those nonprofits not engaging in peer-to-peer fundraising are asking themselves, “What is peer-to-peer?” This represents immense missed opportunities for these nonprofits.
Nonprofits who have implemented a peer-to-peer fundraising strategy are seeing that it has engaged the organization’s supporters, increased the organization’s donor base, improved fundraisers’ relationships with the organization and provided an additional revenue stream.
A few of the key findings found in this study include:
- Peer-to-peer fundraising events that do not have a required fundraising amount for its volunteers tend to be more successful.
- The success of a peer-to-peer fundraising event depends on the quality of the organization’s relationships with its volunteers.
- Volunteer fundraisers are mostly rewarded for their fundraising level.
- Volunteer fundraisers who have an emotional attachment/connection to the organization or cause tend to bring in more revenue.
To learn more about the fundamentals of peer-to-peer fundraising, as well as how social relationships affect its fundraising outcomes, take a dive into this in-depth analysis.