Where Have All the Taxis Gone?
It's hard to get a taxi in New York City when it's raining. That's because the number of people who want taxis increases while the number of taxis available does not. This is a simple and easily observable example of basic economics. Increased demand for a non-increasing supply. What could be more obvious?
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Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
