Choosing Between Revenue From Members and Donors
OK, now we are wading into touchy territory—a discussion on the relative value of members vs. donors in a nonprofit.
The reason this topic is so interesting to me is because I see so many nonprofits choosing between them, separating them into little fiefdoms, thinking about them as unrelated functions and, generally, not having a holistic view of the whole thing.
- Categories:
- Major Gifts
- Membership
- NonProfit Pro
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
