Fundraising and a Glimpse Into My Electronic Inbox
Like many of you, the week between Christmas and New Year's Day brought many e-appeals to my inbox. I tend to make my donations via check and the U.S. Postal Service because I am a direct-mail junkie, but a few brave souls still email me.
But compared to Larissa Peters from Catholic Relief Services, I am unloved; she received 131 emails the six days between Christmas Day and New Year's Day.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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