Maximize Holidays and Celebrations

Independence Day was a welcome celebration of the founding of our country. It provided an opportunity for us to remember what we have in common, and it seemed, in most cases, a welcome respite from what can seem like a constant partisan bickering.

The definition of a “holiday” implies a break from work and while those lines have been blurred, they are certainly wonderful opportunities to reflect, celebrate and, hopefully, take a break.

Holidays are also an incredible cultivation touch-point for most nonprofits. With your mission in mind, map out a year-round plan to take advantage of holidays, consistent with your values and culture.

For a historic-oriented organization (or for example, a college, university or independent school) holidays like Independence Day may bring the opportunity for special programs or to highlight collections and initiatives. For almost any organization in a major market, it also is the opportunity to find a special firework viewing spot and to invite key friends.

Is it appropriate for your organization to send cards at Thanksgiving, Christmas, New Year’s or at other times?

Be sure that a part of your development plan is to take advantage of the cultivation opportunities that holidays provide. I’ve never met a donor who doesn’t enjoy celebrating and having fun!