How to Maintain Campaign Discipline
As major campaigns near their ends, often there is a tendency to lessen the focus on best practices and the campaign discipline that has been key to your success.
I believe that campaign goals should be met with major gifts. This strategy always should include plans to maintain and increase your ongoing annual support. If a grassroots effort is advantageous, then a community phase or grassroots appeal should take you over goal. It is stressful to be relying on smaller gifts to hit your goal.
- Categories:
- Annual Campaigns
- Capital Campaigns
- Major Gifts
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
