Faster than the Speed of Sound
Want your fundraising program to rocket to the heights? It’s not what you do, it’s how you do it.
Social media has redefined the communications paradigm—more power, more immediacy, more often than ever before. Tools are value-free, however.
Whether a tool, such as the cello, produces soul-lifting inspiration or a mind-numbing screech and buzz depends on whether it’s in the hands of Yo-Yo Ma or a first grader that just picked up the cello.
When you reach out to your would-be supporters with the incredible power and versatility of social media, remember to keep it simple and keep it positive. Emotions are the most contagious element on earth. How do you want to be remembered? As an upper or a downer? Whatever emotion you choose, it’s faster than the speed of sound. The unique fundraising idea is your choice.
Principle 2 of The Eight Principles™ is Begin at the Beginning™. Start with the message that reflects your purpose, but with the mind of your supporters.
To your fundraising success!
Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
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