6 Keys to Fundraising Success With Millennials
Millennials were the first generation to grow up with the Internet, and not surprisingly, they are engaged in online activities all the time. Use this fact to your advantage, and meet them where they want to be met.
Make sure to utilize mobile apps and online applications to run fundraising campaigns. For example, using the PayAnywhere app, your organization can accept Visa, MasterCard, American Express, Discover and PayPal with an iPhone, iPad, Android or BlackBerry device. This makes donating convenient and easy.
Use multiple communication platforms to engage effectively
As a direct result of growing up with the Internet, millennials are constantly plugged in and use a variety of platforms to communicate — anytime and anyplace. Whether it’s via social media, a blog, a website, personal invitations or videos, millennials are accustomed to expecting creative, relevant content that is personalized to them. In fact, they have mastered the art of weeding through all of the junk.
Make sure when you execute your fundraising initiatives you do so through a variety of communication channels, including your website, Twitter and Facebook. Additionally, remember that this generation loves interesting videos that can be watched online and on-demand. Consider delivering pertinent information about your fundraising campaign using videos that engage and appeal to millennials' interests.
Host fundraising events
This generation highly values its personal time spent with peers. Be accommodating by creating fundraising events that encourage participants to invite their friends, making sure to reward those who do so. This simple tactic not only helps ensure your attendees are content, but it also organically inspires others to get involved.
The younger generation is far and away the most difficult to reach. Millennials communicate using a variety of technological platforms. You need to make sure your message is available on multiple channels and can be easily found.