In her post “I Missed What?” on her blog Sue’s Muse, fundraising consultant Sue Woodward says she’s not sure if she’s 100 percent sold on the benefits of e-mail appends, but that our August feature on the topic “lays out a good argument.” “[Catherine Algeri’s] points about the difference between a good e-mail append and a bad one definitely should give us all food for thought,” Sue writes. Check out “E-mail Appends: The Good, the Bad and the Realistic” for yourself and let us know what you think by sending a note to mbattistelli@napco.com. Also, in Fundraiser Forum, three experts weigh in on the
Catherine Algeri
City Year, which engages young adults for service in urban public schools, transforms the lives of two distinct sets of constituents — but it doesn’t stop there. Relying on powerful stories to engage them, it also transforms the lives of its donors. Read about how in our cover story, “City Stories.” E-mail Append Also, increase your list health with e-mail append tips from Catherine Algeri, account director at Washington, D.C.-based data-processing services firm Triplex, an infoUSA company, in her feature story “E-mail Appends: The Good, the Bad and the Realistic.”
City Year, which engages young adults for service in urban public schools, transforms the lives of two distinct sets of constituents — but it doesn’t stop there. Relying on powerful stories to engage them, it also transforms the lives of its donors. Read about how in our cover story, “City Stories.” E-mail Append Also, increase your list health with e-mail append tips from Catherine Algeri, account director at Washington, D.C.-based data-processing services firm Triplex, an infoUSA company, in her feature story “E-mail Appends: The Good, the Bad and the Realistic.”
As with any new industry, the early days of online fundraising were filled with both success and failure. Some organizations quickly found a new stream of revenue … while others found themselves struggling to get out of that black hole known as the spam filter.