Highlights
Nudging: Little Change, Big Changes

How do we get donors and volunteers to take the actions we need them to take? It turns out the nudge may be the best way. Last October, University of Chicago economist Richard H. Thaler was awarded the Nobel Memorial Prize in Economic Sciences. Thaler’s work has persuaded many economists to pay more attention to human behavior and many governments to pay more attention to economics...

Newsdesk
The Latest
Nudging: Little Change, Big Changes
February 21, 2018 at 12:39 pm

How do we get donors and volunteers to take the actions we need them to take? It turns out the nudge may be the best way. Last October, University of Chicago economist Richard H. Thaler was awarded the Nobel Memorial Prize in Economic Sciences. Thaler’s work has persuaded many economists to pay more attention to human behavior and many governments to pay more attention to economics...

4 Volunteer Management Best Practices of 2018
February 20, 2018 at 11:19 am

Volunteer management best practices have changed as volunteer expectations and the reach of nonprofit organizations evolve. That said, the ultimate goal has always been, and will always be, to provide great experiences to volunteers and impact the community in an organized and efficient way...

How to Recruit the Right Volunteers For Your Capital Campaign
February 19, 2018 at 12:07 pm

Because the goals are high, capital campaigns feel risky. And few people want to be associated with something they fear might not be successful. So you have to take great care in building confidence right from the start. And that starts with getting the right people on board...

Monthly Giving: Making a Mountain Out of a Molehill
February 19, 2018 at 11:56 am

For the past few years, my husband and I have been escaping the cold and snow in Massachusetts for a week by visiting Arizona. We absolutely love it. Dry heat, desert, space and so many things to do! Time flies. One of our favorite activities is hiking the mountains all around Phoenix. (If you’re familiar with the area, this time we saw White Tank Mountain and Lake Pleasant)...

6 Reasons Why Most Major Gift Job Descriptions Don’t Work
February 19, 2018 at 11:53 am

Most major gift officer job descriptions have everything in them, but the kitchen sink. And besides being really irritating, it actually hurts the MGO and what the organization is trying to do in major gifts...

How to Not Be the Best Kept Secret in Your Community
February 15, 2018 at 1:17 pm

Raising awareness is in the top five things every nonprofit organization wants. Or so they tell me. What they don’t know is how to not be the best kept secret in your community...

9 Best Practices for Successful Fundraising Communications
February 15, 2018 at 1:15 pm

I don’t write copy for clients. It’s just not the most strategic use of my time. If you’re the CEO or chief development officer at a nonprofit, chances are this is true for you, too. I have yet to work with a CEO or chief development officer who is fulfilling his or her potential or responsibility in fundraising by re-writing (vs. brief edits) a document...

Why You Should Stop Being a Hero
February 14, 2018 at 12:40 pm

As we scroll through headlines and highlights triumphantly displayed on our social media feeds, it’s hard to feel that we who answer phones, enter gift records, clean office dishes and chip away at “To-Do” lists will ever arrive at greatness. Can you recall the feeling that, although your nonprofit has a meaningful mission, your workweek just feels like uneventful routines and ordinary tasks?...