Highlights
Understanding the 'Anchoring Effect'

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: increasing revenue with the anchoring effect, tax deductions and social media trends to know for 2018...

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The Latest
10 Winning Strategies for Your Year-End Fundraising Success
November 17, 2017 at 11:41 am

For most nonprofits, the year-end fundraising season almost always appears suddenly on your calendar. The kids are back in school, the leaves are changing and frost is now appearing daily on your windshields. You can almost feel it in the air that it’s time to start thinking and planning for your winning strategies for your year-end fundraising campaigns...

Quotes Can Inspire Us
November 17, 2017 at 11:33 am

Ever since junior high school, I have been inspired by quotes. My eighth-grade history teacher would provide us with at least one significant quote a week. I was inspired by these quotes on a variety of topics...

Big Problems Generate Small Gifts
November 16, 2017 at 12:11 pm

You may have heard of the fundraising technique called “fundcrushing.” It was presented to me recently as a novel way to raise money. It’s based on the mistaken assumption that your prospective donors will respond if they know truly how huge the challenge is you want to solve...

Live Long and Prosper
November 16, 2017 at 12:10 pm

It’s your ultimate goal: To raise enough money for your organization to be healthy and prosperous … for as long as your important work is needed. Just like Spock said, “Live long and prosper!”...

4% Increase in Revenue: The Easy Way
November 15, 2017 at 11:45 am

We were listening to a presentation at the NonProfit PRO Peer-to-Peer Conference in Washington D.C. last week when the topic of “suggested fundraising” amounts came up. There is a lot of thought given to registration fees (don’t do it!) and minimum fundraising requirements...

It’s Tax-Deductible—So What?
November 15, 2017 at 11:40 am

If passed this week, the new Republican tax legislation will “simplify” the tax code and increase the standard deduction; thereby reducing the number of people who itemize their taxes...

Client Stories: Impacting Employees, Donors, Volunteers
November 14, 2017 at 11:04 am

Client success stories must be collected, shared often and treated like gold—because they are! Authentic anecdotes help retain your employees and volunteers when they begin to feel burned out and overwhelmed. Personalized impact stores will inspire your donors to dig just a little deeper for your cause...

7 Social Media Trends Your Nonprofit Must Know for 2018
November 13, 2017 at 11:19 am

It's not too soon as we race toward the year-end to begin to think about what your nonprofit team should know for 2018, regarding one of the essential elements of your marketing plan—social media. Even if you’re a nonprofit leader, and you delegate your marketing and social networking efforts to more junior staff, it is your responsibility to understand trends...

Sheer Joy Increases Giving
November 13, 2017 at 11:16 am

Paul and Rebecca (not their real names) started giving to this social service organization in the early 90s. They were a conservative couple from an average neighborhood, but they wanted to do good in their community, so their first gift was $50 to a direct mail acquisition campaign...

Nothing Is Impossible If You Just Believe
November 13, 2017 at 11:13 am

Every year, the military base theater near us (Joint Base Cape Cod) organizes the annual Christmas tree lighting. It’s a fun event, with hot cocoa, peppermint sticks and a short visit of Santa, of course! As a military spouse myself (married to a 32-year Airforce veteran), we love our little theater, and this event is…