Triplex Direct Marketing

In our August 2008 issue, Catherine Algeri, then an account director at Triplex (now InfoGroup), wrote "E-mail Appends: The Good, the Bad and the Realistic" to show how, "done correctly, this once-maligned strategy can be a real boon to list health."

Infogroup announced that Gretchen Littlefield has been named to the Direct Marketing Association Nonprofit Federation’s (DMANF) Advisory Council for the 2011-2013 term that begins July 1. Littlefield is the only incoming member from the private sector.

In addition to serving a two year term, Littlefield will become co-chair of DMANF’s Government Affairs Committee. In this capacity, she will serve as an advocate for nonprofits on Capitol Hill and advance the legislative interests of the fundraising community. Littlefield drives the overall management, strategic planning, and growth of Infogroup’s offerings to the nonprofit, political and federal government sectors.

OMAHA, Neb., October 26, 2009 — infoGROUP (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced it is leveraging the Company`s knowledge and expertise in the nonprofit arena by combining May Development Services and Triplex to create infoGROUP Nonprofit.

Remember "Green Eggs and Ham," the famous children's book by Dr. Seuss? Sam wants X to try his new breakfast. When X refuses, Sam keeps trying to serve it up in exciting new ways — on a boat, on a plane, in a house, on a train — until finally X tries it and thanks Sam for his persistence.

In a tough economy, with limited financial and human resources to work with, how should you allocate your precious time and resources?

There’s a lot of debate in the blogosphere and elsewhere these days regarding the efficacy of different fundraising and marketing channels. It goes something like this: “Is direct mail dying?” “Will social media kill e-mail?” “Will mobile rule the marketing roost?” “Should I tweet … or blog?”

OMAHA, Neb., June 15, 2009 — infoGROUP (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced that Gretchen Littlefield, President of its Triplex division, was named one of Direct Marketing Educational Foundation’s (DMEF’s) four 2009 Rising Stars Award winners.

Beginning in mid-March, NTEN presented a seminar a week in a four-part series on improving results from e-mail campaigns. Topics included getting to know online stakeholders; finding more online donors, members and advocates; storytelling via e-mail; and evaluating e-mail marketing efforts.

This article focuses on Part 1: Getting to Know Your Online Stakeholders — Who Are They and What Do They Want From You? (See the other features in this edition of Giving 2.0 for more on other parts of the series.)

A few weeks ago, I received an e-mail from Campaign for Tobacco-Free Kids. The ask was simple: Please click here or on the image above, watch the video and then click on “Share” to add the video to your Facebook, MySpace and other networking sites! Adding this video is quick and easy. Thank you for helping to spread the word!

Ask any direct-mail fundraiser, and she’ll tell you that the average donor age is approximately 60.* Sixty-year-olds give the most money and make up the bulk of volunteers. They also are most likely to serve on nonprofit boards.