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Before taking on omnichannel marketing, fundraisers should master multichannel fundraising and effectively measuring it.

The Obama and Romney campaigns spent a combined $1 billion on advertising. Widen the scope to include congressional campaigns and other election-season spending and the total outlay ends up closer to $6 billion, by some estimates. More than a million television ads have been aired this election cycle.

As notable as the boom in TV ads is the lack of a corresponding boom online, where onlookers have been predicting big shifts in campaign spending since at least the 2004 cycle. But in 2012, like 2008, television remained king. The great digital migration just isn’t happening.

LIFT-Philadelphia, a local anti-poverty organization, has selected David Eisner, the president and CEO of the National Constitution Center, to receive its inaugural Lifting Communities Award in recognition of his exceptional commitment to civic engagement and service. The award will be presented at LIFT-Philadelphia’s annual Spring Celebration on April 12 at the Racquet Club of Philadelphia.

Gail Wilson-Giarratano prepares for a grilling when she asks for money for Girls Inc. of the Capital Region, a youth program for inner-city girls in Schenectady and Albany.

Gone are the days when corporate donors wrote checks for the “nice” programs or the “cute” girls, said Wilson-Giarratano, the nonprofit’s CEO and its chief fundraiser.

The recession has left corporate donors with less money to give, and they are scrutinizing charitable requests with a keen eye. Now, more than ever, return on investment weighs heavily in determining who gets what.

El Museo del Barrio was founded in 1969 by a group of Puerto Rican educators, artists, parents and community activists in East Harlem’s Spanish-speaking El Barrio. Today, it’s a leading Latino cultural institution dedicated to representing the diversity of art and culture from the Caribbean and Latin America.