Fountain House

From video, to infographics, to a simple letter, I've seen nonprofits say thank you in a lot of different ways over the past few years. (Huzzah for your creativity, folks!) But no matter the level of sophistication, there are a few things that really make the thank-yous I love stand out … They're sincere. They give me a sense of the big picture. They're creative AND relevant. They're not JUST an excuse to ask for more. They showcase the ones you serve.

Sue Sena, founder of Sena Consulting and senior account manager of Tripi Consulting, offers her four top best practices for direct-mail fundraisers.

What does good customer service mean for a nonprofit? To your donor relations? Client or member relations? Community relations? Most organizations have so many different types of relationships it's hard to know where to start, much less fund.

A look at the Direct Marketing Fundraisers Association Package of the Year winner: the Fountain House Flying Cat Pads and Cards renewal campaign, with Amy Tripi of Tripi Consulting.

The Direct Marketing Fundraisers Association passed along the full list of winners and runners-up for its Package of the Year awards. Bringing home the highest honor, Package of the Year, was Fountain House for its Flying Cat Pads and Cards campaign.